2 Ford Brands Stop Ads in Gay Publications
Ford Motor Co. said on Tuesday that its luxury Jaguar and Land Rover brands will no longer advertise in gay publications, but denied that the nation’s second largest automaker made the decision under pressure from conservative Christian groups.
“The decisions with regard to advertising was a business decision,” Ford spokesman Mike Moran said. He said Ford’s Volvo brand would continue advertising in gay publications. Ford hasn’t advertised its Ford, Lincoln and Mercury brands in those publications, Moran added.
Moran said Jaguar and Land Rover, which are part of Ford’s money-losing Premier Automotive Group, have decided to cut back on their advertising everywhere because of difficult market conditions. The Premier Automotive Group reported a pretax loss of $108 million in the third quarter.
“They feel pressure on their marketing budgets, so they decided to streamline marketing across the board,” Moran said. “They’re not supporting as many publications and events as before in 2006.”
Source: PhillyBurbs.com.
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